Management & Soft Skills
Entrepreneurship and Starting a Small Business
A programme for those who want to start a small business: spotting opportunities and choosing an idea that meets a need in the Saudi market, building the business model and writing the business plan, estimating costs and sources of finance, and the steps of legal registration and starting operations. Delivered in cooperation with a non-profit association.
Overview
About the programme
Duration
3 days
Training hours
15 hours
Delivery
Training hall · Virtual · At your premises
Language
Arabic or English
Objectives
Training outcomes
- Distinguish an idea from an opportunity, and evaluate ideas against market need and the founder’s capabilities.
- Build the business model: customers, value proposition, channels, revenue and costs.
- Write a business plan covering market research and the marketing, operational and financial plans.
- Estimate set-up and running costs and the break-even point, and know the sources of finance.
- Know the steps of legal registration and starting operations.
Content
What the programme covers
Day 1: the idea and the opportunity
- Entrepreneurship and the characteristics of a small business.
- The difference between an idea and an opportunity, sources of opportunities, and screening and evaluating ideas.
- Initial market research: the target customer, competitors, size of demand, and testing the idea before investing.
Day 2: the business model and the business plan
- The business model canvas and its nine building blocks.
- Classifying products, identifying the product in greatest demand, and pricing.
- The business plan: summary, market, marketing, operations and team.
- The simplified financial plan: set-up costs, fixed and variable costs, cash flow and the break-even point.
Day 3: finance, registration and starting operations
- Sources of finance: own funds, support programmes of the Small and Medium Enterprises General Authority (Monsha’at), the Social Development Bank, and banks and other finance providers.
- Legal registration: the commercial registration through the Ministry of Commerce, the licences the activity requires, and registration with the Zakat, Tax and Customs Authority and social insurance where applicable.
- A plan for the first months of operation, and stories of Saudi start-ups.
- Each participant presents their business plan, followed by the assessment.
Who it is for
Target audience
First-time entrepreneurs, employees who want to start their own business, and beneficiaries of empowerment programmes run by non-profit associations and support bodies.
Method
Delivery method
Interactive workshops and individual and group exercises, during which every participant works on their own business idea and presents their plan on the last day. The registration content is updated to the procedures in force at the time of delivery.
Questions
FAQ
Does a participant need to have a business idea already?
No. The first day helps participants spot opportunities and screen ideas, and those who already have an idea work on it directly.
Does the programme provide a feasibility study for the business?
No. Participants learn to write a business plan and make an initial estimate of costs and revenue; a detailed feasibility study is separate work not included in the programme.
Is there a certificate?
Every participant who attends the programme and passes the assessment receives a certificate of completion from Technology Experts Training Center, licensed by the Technical and Vocational Training Corporation.
A programme tailored to your organisation
The duration and topics of the programme are adjusted to the organisation's needs, and it is delivered at its site, in a training hall arranged by the Center, or virtually.